Christian Dior “Secret Garden 2 – Versailles”


Christian Dior “Secret Garden 2 – Versailles”

On May 3, 2012 Dior released a video entitled “The Secret Garden” on YouTube which went viral. The advertisement for the fall 2012 collection had over 17 million views at launch and the extended version that was released two days later had over five million views.

The accompanying print campaign is supposed to debut in Vogue China this weekend. The advertisements will be in Italian Elle, as well as Korean and French Vogue later this month. The “Secret Garden 2” project was encouraged by the overwhelming response to the mini film and campaign that launched a year ago.

These ads are a sneak peak of what we will be seeing in the 2013 campaign. Dior is unleashing a second installment depicting another dreamy escapade filmed at Versailles, this time in a foggy forest not far from the Petit Trianon. Dior addicts are anxious to see the new campaign and undoubtedly know that the Secret Garden fairytale will be spectacular. The one-minute film is expected to be released in June on the DiorMag and

Inez Van Lamsweerde, Vinoodh Matadin and Daria Strokous reunite for “Secret Garden 2 — Versailles”

Inez Van Lamsweerde, Vinoodh Matadin and Daria Strokous reunite for “Secret Garden 2 — Versailles”

The image above takes inspiration from Édouard Manet’s famous painting “The Luncheon on the Grass.” The three protagonists are dressed in the fall Dior collection by Raf Simons, creating a surreal, fairy-tale atmosphere as women gather near barren trees, some covered in ivy. Their picnic blanket is strewn with Diorissimo handbags, in addition to a basket of fruit.



The Woman With 1 Billion Clicks, Jenna Marbles

Who is Jenna Marbles?

Another YouTube sensation hit aired when “Drunk Makeup Tutorial” was uploaded by Jenna Mourey, also known as Jenna Marbles, to her personal YouTube channel. This particular episode alone had 14.6 million views.

"Drunk Makeup Tutorial" Jenna Marbles

“Drunk Makeup Tutorial” Jenna Marbles

Marbles grew up in Rochester, NY and moved to Boston, MA for school, received a BS in Psychology from Suffolk University, and attended Boston University to recieve a Masters in Sport Psychology and Counseling. After all that schooling, now Jenna makes magical YouTube videos for a living.

Jenna Marbles

Jenna Marbles

Her popularity has grown tremendously among teenage girls that live to surf the web. Other videos include “What Girls Do in the Bathroom in the Morning,” “My Favorite Dance Moves” and “I Hate Being a Grown Up,” have placed her in the YouTube elite with more then one billion views and over eight million subscribers.

Jenna Mourey, photo from Getty

Jenna Mourey, photo from Getty

Marbles has a loyal following on her Facebook, Twitter, Instagram and YouTube. “Her videos are considered a highly shareable cocktail of comedy, sex appeal, puppies and social commentary” states Amy O’Leary.

“My perspective is to think, ‘I just have a lot of Internet friends,'” said Jenna Marbles, 26. She acknowledges it as an odd kind of celebrity. “She is a D.I.Y. digital entertainer who conceives of, stars in, shoots, edits and uploads her own videos” said O’Leary. A new video is uploaded every Wednesday to her YouTube channel.