The Woman With 1 Billion Clicks, Jenna Marbles

Who is Jenna Marbles?

Another YouTube sensation hit aired when “Drunk Makeup Tutorial” was uploaded by Jenna Mourey, also known as Jenna Marbles, to her personal YouTube channel. This particular episode alone had 14.6 million views.

"Drunk Makeup Tutorial" Jenna Marbles

“Drunk Makeup Tutorial” Jenna Marbles

Marbles grew up in Rochester, NY and moved to Boston, MA for school, received a BS in Psychology from Suffolk University, and attended Boston University to recieve a Masters in Sport Psychology and Counseling. After all that schooling, now Jenna makes magical YouTube videos for a living.

Jenna Marbles

Jenna Marbles

Her popularity has grown tremendously among teenage girls that live to surf the web. Other videos include “What Girls Do in the Bathroom in the Morning,” “My Favorite Dance Moves” and “I Hate Being a Grown Up,” have placed her in the YouTube elite with more then one billion views and over eight million subscribers.

Jenna Mourey, photo from Getty

Jenna Mourey, photo from Getty

Marbles has a loyal following on her Facebook, Twitter, Instagram and YouTube. “Her videos are considered a highly shareable cocktail of comedy, sex appeal, puppies and social commentary” states Amy O’Leary.

“My perspective is to think, ‘I just have a lot of Internet friends,'” said Jenna Marbles, 26. She acknowledges it as an odd kind of celebrity. “She is a D.I.Y. digital entertainer who conceives of, stars in, shoots, edits and uploads her own videos” said O’Leary. A new video is uploaded every Wednesday to her YouTube channel.

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“Nasty Gal” Naughty in Name Only

Nasty Gal? What’s That?

It may be last years news, but it sure is something worth talking about when it comes to public relations. Nasty Gal, an eBay page that sells vintage women’s clothing, sold nearly $100 million of clothing and accessories last year in profit. The name itself has heads turned when heard, but not to the half a million Facebook followers and over 600,000 followers on Instagram. For over seven years, Nasty Gal has courted a following of women in their 20’s, but many people still don’t know about one of the fastest-growing retailers in the country and can’t help but give a strange look when they hear “Nasty Gal.”

Nasty Gal

Nasty Gal Lookbooks: “Valley Girl”

So how did Nast Gal come about? Why wasn’t more thought put into the name?

Sophia Amoruso was a 22-year-old college dropout, living in her step-aunt’s cottage and working at an art school checking IDs for $13 an hour in 2006. She decided to quit her job and start a side project one day on eBay. The eBay page, “Nasty Gal” was named after the 1975 album by Betty Davis and the webpage ultimately turned into a multi-million dollar business. I’m not sure that Amoruso regrets quitting her job at all when she looks back.

My first thought was…where did she get all the inventory to sell?

Amoruso bought a Chanel jacket at a Salvation Army store for $8 and sold it for $1000. She also found YSL clothing online for cheap by searching out items with misspellings, reasoning that if someone didn’t know how to spell Yves Saint Laurent, then they were most likely unaware of the items value. Sounds like Amoruso jumped on the thrift shop band wagon early which surely paid off.

Nasty Gal

Nasty Gal Lookbooks: “Valley Girl”

Amoruso styled, photographed, captioned and shipped each of the products herself, selling about 25 items per week. After having friends model and photograph her products, she outgrew her step-aunt’s cottage and moved to a 1,700 sq. ft. studio in Berkeley, CA to headquarter Nasty Gal in 2007. Within the first year, Amoruso had to move headquarters again to a larger space in Emeryville which exceeded 7.500 sq. ft. Ms. Amoruso also outgrew eBay and launched ShopNastyGal.com to accommodate the amount of sales and anticipated growth.

Nasty Gal

Nasty Gal Lookbooks: “Valley Girl”

In 2011, Nasty Gal headquarters was moved to LA to be closer to merchants and models. The “Nasty Gal Creative Studio” office space was relocated to downtown Santa Monica, CA. In March of 2012, Armoruso gave Index Ventures a slice of equity for $9 million. With the continuance of rapid sales growth and expansion, other competitors are keeping an eye on Nasty Gal for potential acquisitions.

Nasty Gal has no marketing team, but fans continue to follow and keep up with them on their FacebookInstagram, TwitterTumblr and Pinterest feeds.

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FM332 Trending

Trend Watch

Artisan Repair is the newest trend alert for the upcoming season. Many designers are using new patches and repair work on their denim collections. This leads to hand-spun attitudes and age-old mending techniques to create artisan surfaces. Denim producers are using darning techniques, haphazard stitch colors and fabric remnant patchworks to create distinct finishes on denim garments.

The distressed look of busted knees, worn-out seams and frayed edges are all reinforced with naïve decorative stitch work to give denim its own beautiful aesthetic. This trend reminds me of the “DIY” projects, where you can take anything old and remake it into your own unique piece that fits your personal style. Maybe an old pair of jeans can be studded out, abrasions added and frayed to create a new look. Fashion is always changing, evolving and in constant repetition so to reuse old materials is just a simple way to recycle used garments and inspire new fashion creations.

Kapital

Kapital

The photograph below was taken at the WALK7 Lansing runway show that was held on April 6th, 2013. The Show was fantastic showcasing designers from the Midwest region.

WALK7 Lansing Runway Show Copyright2013ILE 1(855)ILE-PHOTO

WALK7 Lansing Runway Show
Copyright2013ILE 1(855)ILE-PHOTO

WALK Fashion Show is on their 7th runway show with the next event being held on

June 8th, 2013 in Detroit, MI.

Visit Walk Fashion Show on Facebook

to view more pictures of the largest fashion show in the Midwest.