Addicted to Dior

Dior Diva Workshop

A Day in the Life of A Dior Addict

Once again my crazy addiction for Dior leads me to another private event. I felt like Audrey Hepburn in the opening scene of the film, Breakfast at Tiffany’s, as she fantasias in front of Tiffany & Co. Although it is not extravagant jewels that I am dreaming about in this case, it is the House of Dior’s luxurious cosmetic line. The cosmetic line is not in many women’s discretionary income, but it is definitely affordable to obtain pieces of their magnificent collection.

Jonathan Ader, Dior MUA

Jonathan Ader, Dior MUA

Dior’s national makeup artist, Jonathan Ader, was in Michigan in May of 2013 for a workshop held at the 12Oaks Macy’s Dior beauty counter. Ader is a Chicago native and an expert on skincare and cosmetics. I was fortunate enough to attend the event and bring a guest as well. The red carpet led way to the presentation given inside Macy’s, which held 30 Dior addicts like myself enjoying appetizers and refreshments taking note of every beauty tip. Ader gave great advice on how to apply makeup for each individual and taught us how to create our own signature look.

Dior Beauty Products

Dior Beauty Products

Discover the Bird of Paradise summer collection as it tells the story of this exotic bird, inspired by the stunning beauty of breathtaking nature and Dior fashion, bursting with color. Eyeshadows this summer in shades of exotic blue, coral lipstick and peacock blue. Makeup Design Director, Tyen, sees the Dior woman as a bird of paradise adorned in cheerful tropical colours. Inspired by Christian Dior’s passion for colours, the ‘Bird of Paradise’ collection tells stories of faraway and exotic lands. To mark the occasion, the legendary 5 Couleurs case has been re-designed with shimmery pigments inspired by the golden sheen of peacock feathers. I cant wait to see the new case and most definitely with be saving for some of the pieces in the new collection.

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Christian Dior “Secret Garden 2 – Versailles”

AD CAMPAIGN RELEASED

Christian Dior “Secret Garden 2 – Versailles”

On May 3, 2012 Dior released a video entitled “The Secret Garden” on YouTube which went viral. The advertisement for the fall 2012 collection had over 17 million views at launch and the extended version that was released two days later had over five million views.

The accompanying print campaign is supposed to debut in Vogue China this weekend. The advertisements will be in Italian Elle, as well as Korean and French Vogue later this month. The “Secret Garden 2” project was encouraged by the overwhelming response to the mini film and campaign that launched a year ago.

These ads are a sneak peak of what we will be seeing in the 2013 campaign. Dior is unleashing a second installment depicting another dreamy escapade filmed at Versailles, this time in a foggy forest not far from the Petit Trianon. Dior addicts are anxious to see the new campaign and undoubtedly know that the Secret Garden fairytale will be spectacular. The one-minute film is expected to be released in June on the DiorMag and dior.com.

Inez Van Lamsweerde, Vinoodh Matadin and Daria Strokous reunite for “Secret Garden 2 — Versailles”

Inez Van Lamsweerde, Vinoodh Matadin and Daria Strokous reunite for “Secret Garden 2 — Versailles”

The image above takes inspiration from Édouard Manet’s famous painting “The Luncheon on the Grass.” The three protagonists are dressed in the fall Dior collection by Raf Simons, creating a surreal, fairy-tale atmosphere as women gather near barren trees, some covered in ivy. Their picnic blanket is strewn with Diorissimo handbags, in addition to a basket of fruit.

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