DKNY PR Girl Revealed as P.R. Executive

The Face Behind DKNY PR Girl

With over 380k following , Aliza Licht revealed herself to her Twitter fans who knew her only as DKNY PR girl. Where else would you come out and tell your following the face behind the name, but on YouTube of course.

DKNY PR girl Twitter provides a fashion source bringing you behind-the-scenes scoop from inside Donna Karan New York & DKNY as well as Licht’s life as a PR girl living in NY. Licht said “What I’ve done, it’s been for the company. Now that I’m out there, I would love to mentor more young people. I think I was a teacher in a past life.” This gives Licht a great opportunity to make an impact on the fashion community and other young adults.

She has already become a role model to her DKNY following and now to everyone who knows her as the face behind the brands Twitter feed. Licht has received awards for Best Twitter and Best Blog by a fashion brand at the recent Fashion 2.0 Awards which honors online fashion initiatives.

Aliza Licht, DKNY PR girl, VP of global communications at Donna Karan International

Aliza Licht, DKNY PR girl, VP of global communications at Donna Karan International

DKNY PR Girl makes the top of the list as fashion’s most prolific tweeter. “The friends you make on Twitter are real relationships,” Ms. Licht said, adding that she hired her assistant and an intern through it.

This alone is a reminder of how important it is to keep everything that is said though social media on a professional level. In the fashion industry, we all have a following and opportunities may arise from the most unexpected media outlets.

DKNY Twitter Picture

DKNY Twitter Picture

Follow DKNY PR girl on Twitter


Check out the Queen of Tweets and view the top 10 fashion houses that tweeted the most in February 2013.


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